Rachel Brent

A Design Minded Digital Strategist

(est. 1988)

What makes me tick
The first time I ever saw HTML I was in middle school and I was trying to figure out how to make a trail of planets follow a cursor around a page about the solar system. My main reference was a Geocities page that used Comic Sans liberally and catered to the Lisa Frank crowd. Yikes.
Fast-forward ten years. I’ve earned an undergraduate degree from the University of Georgia in Advertising/New Media and I’ve almost completed my master’s in Interactive Media from Elon University. I’ll graduate this May, and I’m ready to take on the world.
I’ve been lucky to have a wide range of digital communications experience, but I like to think of myself as a design minded strategist.
I combine my educational background with my work history in public relations, project and social media management, and event coordination to make sure every project gets the most out of its digital content. The best strategy works in concert with good design though, and I always keep that in mind whether working with a team or leading one.
I get a thrill from outside the box problem solving and if you’re interested to hear more about that, I’d love to chat. Scroll over my picture to connect now, or check out the rest of my work and drop me a line at the end. Either way, I can’t wait to hear from you.

Check out my work

It's all about the process


Vivero Alamar

In January 2013 I traveled with five other students from the Elon iMedia program and a faculty advisor to Havana, Cuba to work with a sustainable, organic urban farm called Vivero Alamar. We had five days to get all the footage we could before coming back to Elon to create an interactive experience based around the farm--and we had to be ready to go live with our project less than two weeks after returning.

  • Part of what is so special about Vivero Alamar is that the farm has taken an old way of doing agriculture and reinvented it. We wanted to make a website that was as innovative as they are as well as creating an immersive experience for the user. You can find the website at www.farmcuba.org.

  • Very few people get to go to Cuba, so we wanted to document the experience for people and build a sense of anticipation for the website when we got back. Our blog became a great way to leak photos and provided us a home for content that didn't make it on the website. You can read it at www.imediaincuba.wordpress.com.

  • While there were certainly challenges to being the Project Manager for this particular assignment, it was also an incredible learning experience, and something that provides me with a great sense of accomplishment. Our goal was to create an immersive experience that not only gave the user an idea of what it was like to be in Cuba, but also pique their interest in urban, organic, sustainable agriculture elsewhere. I believe we definitely achieved that. I am always happy to share more about this project, please feel free to contact me if you have any questions.


What I've Been Tweeting

    Consultation

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    Keep in Touch




    Drop me a line or give me a call

    racheljbrent@gmail.com

    706.577.7224